How Amplent handles your information.

Last updated 9 November 2026

1. Who we are and what this policy covers

Amplent (“Amplent”, “we”, “us”) is the controller of the personal information collected through this website.

This policy covers the public website only. The Amplent Platform, reached through the Login link, is used by customer organisations under the agreement between Amplent and that organisation, and that agreement governs how data inside the Platform is processed.

2. Information we collect

Information you give us. When you submit the contact form we collect your full name, company name, work email address, the type of organisation you represent, what you are looking for, and anything you choose to add in the message field.

Information collected with your enquiry. To understand how enquiries reach us, each submission also records the page you submitted it from, the page that referred you to this site (if your browser shares it), any campaign parameters in the link you followed, which version of the homepage opening video you were shown on that visit, and the time of submission.

Technical information. Like most websites, our hosting infrastructure records standard server logs, which can include your IP address, browser type, the pages you request, and the time of the request. These logs are used to keep the site secure and available.

Cookies and analytics. We use Google Tag Manager to load Google Analytics, which shows us how visitors use this site and which pages and campaigns lead to an enquiry. When you first visit, we ask whether you accept analytics and advertising cookies. Until you accept, these tools set no cookies on your device and send only limited, cookieless signals, such as that a page was viewed, and no advertising tags run.

If you accept, Google Analytics sets cookies that recognise your browser across visits, including when you continue to the Amplent Platform login. Advertising tags from the platforms where we promote Amplent (LinkedIn, Google Ads, Meta, and TikTok) may also measure whether our campaigns lead to enquiries. We never send your name, email address, company, or message to these tools. You can change your choice at any time from the cookie settings on this site.

Fonts, images, and videos are served from this site rather than from third parties.

3. How we use your information

• To respond to your enquiry, arrange an intro call, and continue the conversation about working together.
• To understand which pages and campaigns lead people to contact us, so we can improve the site and our communication.
• To measure whether our advertising leads to enquiries, where you have accepted advertising cookies.
• To keep the website secure, prevent abuse, and diagnose technical problems.
• To meet legal obligations and, where necessary, establish or defend legal claims.

Where data protection law requires a legal basis, we rely on our legitimate interest in responding to enquiries and running our business, on the steps you ask us to take before entering into an agreement, on compliance with legal obligations, and, for analytics and advertising cookies, on your consent. We do not use your information for automated decisions that have legal or similarly significant effects on you.

4. Who we share it with

Enquiries are delivered to the systems Amplent uses to manage new business, such as a customer relationship management tool or an internal messaging channel, and are seen by the Amplent team members responsible for handling them. We use service providers for hosting and for these tools; they process information on our behalf and under our instructions. Google, and the advertising platforms named in section 2 when you accept their cookies, receive information about your visit as described there. We do not sell your information and we do not share it with third parties for their own marketing.

We may also disclose information where the law requires it, or to protect the rights, safety, or property of Amplent, our customers, or others.

5. International transfers

Amplent and its service providers may process information in countries other than the one you are in. Where we transfer personal information across borders we take the steps required by applicable law to protect it, such as contractual safeguards with our providers.

6. How long we keep it

We keep enquiry information for as long as needed to handle your request and any relationship that follows, and afterwards only for as long as we have a legitimate business or legal reason to retain it. Server logs are kept for a limited period for security purposes and then deleted or anonymised. Analytics data is kept for the retention period set in Google Analytics.

7. Your choices and rights

Depending on where you live, you may have the right to access the personal information we hold about you, to have it corrected or deleted, to restrict or object to how we use it, to receive a copy in a portable format, and to complain to a data protection authority. You can exercise these rights by contacting us as described in section 11. We will respond within the time required by applicable law.

The homepage shows one of two versions of its opening video, chosen at random each time the page loads, so we can learn which one is more useful to visitors. The choice is not saved on your device; it is recorded in our website analytics and included with an enquiry you send from that visit.

8. Security

This website is served over HTTPS, and access to the information you send us is limited to the people who need it to respond. No method of transmission or storage is completely secure, so we cannot guarantee absolute security, but we work to protect your information with appropriate technical and organisational measures.

9. Children

This website is intended for business audiences and is not directed at children. We do not knowingly collect personal information from anyone under 18.

10. Changes to this policy

We may update this policy when our practices or the law change. The date at the top shows when it was last revised. Material changes will be announced on this page.

11. Contact

For questions about this policy or to exercise your rights, reach us through the contact page and mention “Privacy” in your message.